Nickelodeon TMNT Campaign

A commissioned series for Nickelodeon gave Brian the opportunity to play around the streets of New York with the iconic Teenage Mutant Ninja Turtles. Since 1987, action figures of these “heroes in a half shell” – made by Playmates Toys – have dominated store aisles and fueled children’s imaginations. Bringing the characters to life as they tore through Times Square and breakdanced in Brooklyn was a massive treat for Brian.

 Shellraiser, Times Square

The resulting series has started showing up on licensed property and point-of-purchase displays in Target Stores nationwide. The “sewer periscope” placed at child-level gives boys and girls the opportunity to flip through seven of the photos and see the turtles in action. Judging by how much wear-and-tear can already be seen on the viewers, they seem to be a hit with kids! Brian is flattered to be offering up some turtle-powered inspiration to the next generation.

 Target POP Display

Target POP Display